A brand new range of mood enhancing flower essences is set to hit the UK in April 2010, when Balancing Blooms® launches four exciting and innovative products, Crisis!™, Let Go!™, Cheer Up!™ and Sensuality™.
The new flower essences enhance Balancing Blooms™ already successful range, which includes: Peace!™, Confidence!™, Get Up & Go!™, and Calmdown!™. Drawing on rapidly growing interest in the alternative therapies market*, the new flower essences from Balancing Blooms® will offer broader appeal to a wide range of customers shopping in pharmacists, health food shops and grocers.
The range has already secured prime shelf space at Boots and will be included in its selection of three for two offers.
To support the launch, Balancing Blooms® is investing in an intense consumer public relations campaign in the run up to launch in April 2010, designed to raise awareness of Crisis!, Let Go!, Cheer Up! and Sensuality! and drive demand for the range.
Simon Turner, managing director of Balancing Blooms®, said: “We are excited by the launch of these new products and we are 100% committed to supporting all our stockists. The PR campaign will be a core element of this, helping to build not just the brand but the flower essence market also. This really is the perfect time for more retailers to get on board and take advantage of the focused activity we are planning and share profitably in the growth of the natural products sector.”
Harnessing the mood enhancing properties of flowers as perceived by Edward Bach in the 1930s, Balancing Blooms® takes the individual flower essences and combines them to create a handy and easy to use way to help improve your disposition in a variety of ways.
Stockist enquiries:
RRP for each of Balancing Blooms® flower essences is £6.99. For more information about stocking these products please contact Balancing Blooms® at sales@balancingblooms.com
The new range includes:
Crisis!™
Taking the world famous five flower recipe developed by Edward Bach himself, Balancing Blooms has created a flower essence that helps to improve your disposition, no matter what emotional crisis you are facing from going to the dentist to performing on stage. Bach perceived the moods of the flowers in Crisis!™ as:
Star of Bethlehem – Comfortable mood; Cherry Plum – Strong and confident mood; Rock Rose – Fearless mood; Impatiens – Gentle and forgiving mood; Clematis – Engaged mood
Let Go!™
When life changes occur, such as an emptying nest or the loss of a boyfriend or girlfriend, Let Go!™ is in the mood to move on. Bach perceived the moods of the flowers in Let Go!!™ as:
Willow: – Cheerful mood; Clematis – Engaged mood; Star of Bethlehem – Comfortable mood; Honeysuckle – Attentive mood; Sweet Chestnut – Hopeful mood; Walnut – Self-confident mood; Red Chestnut – Generous mood, happy for others; Chicory – Selfless mood
Cheer Up!™
A combination of flower essences specifically designed to raise spirits when people are feeling down. Bach perceived the moods of the flowers in Cheer Up!™ as:
Gentian – Firm of purpose, happy and hopeful mood; Gorse – Hopeful mood; Sweet Chestnut – Courageous mood; Cherry Plum – Strong and confident mood; Mustard – Cheerful mood; White Chestnut – Calm mood; Wild Rose – Joyful, adventurous mood
Sensuality™
A combination of flower essences to get him or her in the mood for Valentine’s Day. Bach perceived the moods of the flowers in Sensuality™ as:
Hornbeam – Strong & zealous mood; Olive – Relentless mood; Wild Rose – Joyful, adventurous mood; Mimulus – Courageous mood despite known adversity or failure; Larch – Confident mood; Pine – Self-forgiving mood; Crab Apple – pure mood.
* Recent market data suggests that the UK population spends about $192 million annually on alternative therapies, and that within the next four years this figure will expand to go over $295.54 million http://www.themedica.com/articles/2009/04/uk-alternative-medicine-indust.html
About Balancing Blooms®
Balancing Blooms Limited was created in 2003 by founder Simon Turner to create combinations of Bach Flower Remedies from the 37 single remedies identified by Edward Bach in the 1930s. Balancing Blooms® range of flower essences was launched through Boots the Chemist, selling in 250 stores nationwide. This has grown dramatically over the past seven years to 900 stores nationwide. Flower essences can also be purchased directly from Balancing Blooms® through its online shopping portal www.balancingblooms.com.
Balancing Blooms existing range included Calmdown!™, Peace!™, Get Up & Go!™, and Confidence!™. In April of 2009 Balancing Blooms® launched four new flower essences, Crisis!™, Let Go!™, Cheer Up!™, and Sensuality™ is especially made for lovers on Valentine’s Day.
About the essences
The flower essences contained in Balancing Blooms® products are prepared according to the original written instructions of Edward Bach in the 1930s. Wild flowers are hand picked in the English and Welsh countryside. Balancing Blooms® only picks a small portion from any plant or colony to ensure that they will continue to reproduce year after year and it only makes the essence if the weather, flowers and natural environment are as Bach directed. Edward Bach believed his essences captured the positive mood of each flower as he personally perceived it to be.
